DETAILS ABOUT THE MAGAZINE
CIRCULATION
Kootenay Mountain Culture is available for free in select shops, resorts and businesses throughout southern British Columbia, communities like Golden, Invermere, Rossland, Kimberley, Fernie, Revelstoke, Cranbrook and Nelson.
The magazine will also be distributed in similar locations in larger centres such as Whistler, Vancouver, Calgary, Canmore, Banff, Seattle and Spokane—places of critical importance to the rubber-tire traffic the region's tourism industry relies on. We will use this broad regional distribution and our website to attract readers from here and abroad to purchase subscriptions.
DISTRIBUTION
Kootenay Mountain Culture Magazine(KMC) employs a unique circulation strategy formulated to ensure the magazine achieves both a geographically widespread and highly targeted readership. Our reader is fascinated by mountains and has some sort of relationship with southern British Columbia. Our goal is to make it very easy for that person to come across our magazine and take it home with them. View distribution outlets and more info . . .
EDITORIAL DEPARTMENTS
Read some of our feature articles.
The Approach |
Editor's Introduction |
Interview |
A question-and-answer profile of a prominent mountain culture personality from the Kootenays, who either lives here or abroad. |
Backyard |
Stories highlighting outdoor winter and summer activity
destinations within the Kootenay region. |
Ecos |
A section focused on environmental issues in the context of mountain living. Stories are focused on happenings in the natural environment that affect the outdoor experience, both positive and negative, man-made or naturally occurring. |
Adventura |
An edgy, adventure-rife first-hand account of a significant outdoor epic, either within the Kootenays or from Kootenay residents anywhere in the world: a first ascent or descent, a near-death experience, a harrowing rescue, comical misadventures well off the beaten path. |
Dispatch |
News from the world of mountain culture: everything from real estate booms in Nepal to mountain bikers taking back the land in Utah, this department knows no geographical boundaries. |
Gallery |
A collection of stunning photos from some of the best outdoor and action sport photographers in the world. |
Feature
Well |
Every issue (Winter/Summer) kmc's editorial team will
produce a number of feature-length stories built around
a specific theme. The "well" will contain a collection
of related pieces aimed at providing a balanced, broad overview
of one important, compelling topic. |
Stash |
A miscellany of breaking news, quirky factoids, mini-stories and info-bits from the region's tourism market, adventure sport scene and business front. |
Backside |
Reserved for the weird and often humorous musings of
Editor, Mitchell Scott. |
DEMOGRAPHICS
The Kootenay Mountain Culture reader is everywhere.
He is the 42-year-old San Francisco businessman daydreaming of his family's annual summer holiday in the Columbia Valley; the 21-year-old Calgarian preparing for her first all-woman mountain bike course in Rossland; the 50-year-old European professional on her annual heli-skiing trip in the Selkirk Mountains; the 30-year-old Toronto urban refugee who's moved his life, family and business to Fernie in search of inspiration and a renewed relationship with the outdoors.
Every year, tens of thousands of outdoor enthusiasts are drawn to the Kootenay region to vacation and explore. Whether they ski, snowboard, climb, mountain bike, camp, hike, kayak or golf, these are the readers who make up KMC's target market; 16- to 80-year-old outdoor enthusiasts, of both genders, who live in BC, Alberta, the Pacific Northwest and beyond.
READER FEEDBACK
EDITORIAL STRENGTH
I was impressed with Kootenay Mountain Culture from the very first issue I saw. Even among national and international publications it would stand out as professional, innovative, visually impactive and well-written-and yet it's a regional publication. As such, it not only perfectly taps and portrays the culture to which it alludes, but makes it relevant and understandable in a broader context of global mountain culture for potential readers, both local and visitor.
-- Leslie Anthony, Editorial/Creative Director, skier magazine
QUALITY CONTENT
I recently had a read through your Winter 03/04 issue and wanted to let you know how much I enjoyed it. Good articles, great pictures and an overall nice feel. Congrats. Wondering about your distribution and if it's possible to get on a list for those of us who spend time in the Kootenays but live outside the area. I look forward to your next issue.
-- Connie MacDonald, Communications Manager, Canadian Mountain Holidays
CREDIBILITY, REACH, VALUE
Ever since Kootenay Mountain Culture's entry into the local media I have both a supporter and an advertiser in the publication. Since we are a grass roots company and share the same ethics as kmc, we have created a great partnership -- customers come back for the next anticipated issue time and time again. As long as Kootenay Mountain Culture is printing such a fine publication, we will be right there along that trail.
-- Sam Baio, Owner, Valhalla Pure Outfitters, Nelson, BC
LASTING IMPRESSION
Kootenay Mountain Culture advertises a region above and beyond just our product. Because of that, it is a quality keepsake for our clients who come and visit the Kootenays. They all fall in love with the mountain lifestyle and want to take a piece of it home with them.
-- Martin Keyserlingk, Co-owner, Valhalla Powdercats |
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